Who Were LinkedIn’s 2018 Top Voices for Marketing and Social Media?

LinkedIn unveiled its 2018 Top Voices for Marketing and Social Media Tuesday.

The professional network said it measured activity from September 2017 through mid-September of this year, factoring in engagement (including comments and reshares) with original content and relative follower growth. LinkedIn and Microsoft employees were excluded from the list.

LinkedIn added that its Top Voices are 84 times more likely to respond to comments or reply to other members’ posts, and they received an average of twice as many comments, five times more likes and three times more shares on their posts, articles and videos.

The 2018 Top Voices for Marketing and Social Media are:

  1. Allen Gannett, author and entrepreneur, Skyword
  2. Neil Patel, founder, Neil Patel Digital
  3. Shama Hyder, founder and CEO, Zen Media
  4. Tom Goodwin, executive vice president and head of innovation, Zenith Media
  5. Goldie Chan, founder, Warm Robots
  6. Kat Gordon, founder, The 3% Movement
  7. Richard Shotton, head of behavioral science, Manning Gottlieb OMD
  8. Kristin Gallucci, brand and marketing strategist, Covet
  9. Natalie Riso, content marketing strategist, Studio71
  10. Jill Rowley, chief growth officer, Marketo


Web Foundation launches internet hippie manifesto: ‘We’ve lost control of our data, it is being used against us’


 The Web Foundation is warning about the death of the web again, and urging people to come together to make the internet all nice and lovely.

“The World Wide Web is under threat,” a 19-page hippie manifesto [PDF] published by the pro-WWW group warned on Monday. “We’ve lost control of our personal data and that data is being weaponised against us.” That’s not all, either.

“The power to access news and information from around the globe is being manipulated by malicious actors,” it rails. “Online harassment is rampant, and governments are increasingly censoring information online – or shutting down the internet altogether.”

Before it gets too depressed though, the Web Foundation remembers its core goal: to talk about how great its founder and director Sir Tim Berners-Lee is. “As we approach nearly 30 years of the World Wide Web, we still have much to celebrate. In the short time since its creation by Sir Tim Berners-Lee, the web has transformed our lives. It has allowed billions across the globe to connect, communicate and create, and has leveraged…”

Whatever. But no, it’s not finished – far from it.

“As a young physicist at CERN, Sir Tim saw that valuable information was being trapped within institutions… Sir Tim gave the technology of the web to the world for free.”

It even pull-quotes Sir Tim in Sir Tim’s own publication. “If we spend a certain amount of time using the internet we have to spend a little proportion of that time defending it, worrying about it, looking out for it… Do me a favour, fight for it for me.” — Sir Tim Berners-Lee (2014)

The cult of Sir Tim certainly shows no signs of slowing up, especially after Sir Tim stared down a claim on his noblesse oblige when he gave the thumbs-up to including digital rights management as a web standard.

But is there something to the new and lengthy manifesto that is pushing the hashtag #ForTheWeb? (whatever happened to #TheWebWeWant? – Ed)

Well, yes and no.

Boo! Rubbish!

It identifies the same problems that everyone and their dog has been writing about for years: there is a digital divide; internet access can be expensive; an entire industry has grown up selling your personal data; governments abuse the internet sometimes; people use the internet to do unpleasant things like bully and harass people; net neutrality’s a thing.

It has some charts and stats. But basically it reads like a High School final project on the problems of the internet. Competent but not consequential.

That hasn’t stopped the shy Sir Tim from doing a bout of media interviews, however, in order to focus attention on it. He is at the Web Summit in Lisbon this week to launch the report and he’s been complaining for a few days about it was much better in his day.

Sadly, all the proposed fixes are as vanilla, squishy and well known as the problems. There is a “contract for the web” at the end of the document that reads like a listicle of other, sharper analyses.

“We are encouraging governments, companies and citizens around the world to commit to these principles, and to help protect the open web as a public good and a basic right for everyone,” it calls out to no one in particular.

“Governments will:

  • Ensure everyone can connect to the internet so that anyone, no matter who they are or where they live, can participate actively online.
  • Keep all of the internet available, all of the time so that no one is denied their right to full internet access.
  • Respect people’s fundamental right to privacy….”

We applaud the intent but knocking up a document, shoving Sir Tim out on a stage to talk about it and coming up with a boring hashtag is not going to achieve anything.

Maybe the Web Foundation doesn’t have the energy or passion to do a proper job, maybe it doesn’t have the resources, maybe this was all thrown together after Sir Tim woke up grumpy one morning without a cup of coffee.

But simply saying companies shouldn’t make money from personal data and governments shouldn’t turn off the internet is not going to achieve a single thing. There needs to be clear plan of attack, recognition of pain points for companies, a broad and well-organized campaign to engage and rally people.

The sad truth is that the Web Foundation’s influence continues to diminish as companies increasingly do their own thing with standards and the early passionate creators of internet norms fade away: they spent too long trying to carve out their legacies and not enough time focused on inspiring a new generation of leaders.

There is plenty of reason to believe that the younger generation of internet users are annoyed and frustrated about the paths that powerful internet companies have gone down. And the truth is that, collectively, they do have the power to force change.

But there needs to be a rally point and a clear statement of intent that can drive it. And this latest Web Foundation document ain’t it


Manual Google Drive device backup support rolling out to Android now

Android has had device backup and recovery support for many years, including automatic upload and download from Google Drive. One thing that was sorely missing, however, was the ability to initiate manual Android backups to Google Drive. Though it seems now this feature is rolling out to many devices, including older ones.

Previously, to trigger a device backup to Google Drive, the device had to be charging and connected to WiFi. This meant that if your device had a broken USB port, lost its ability to charge, or couldn’t connect to WiFi, you were unable to back up to Google Drive.

Back in August, we reported that Google promised manual Android backups would arrive in a future version of Android. Considering Android Pie was too close to release at the time for a new feature, we assumed that this meant in an update such as 9.1 or perhaps Android Q.

As reported by reader Alex, it seems a new “Back up now” button is beginning to appear in the Backup settings of devices of all kinds. According to the report, the feature is available on the Pixel 2, but also on some older devices too, like a Droid Turbo from 2014 running on Android Marshmallow.

Every device we tested internally also seems to have received the ability to do a manual Android backup. It seems Google is able to reach such a wide swath of devices across versions by rolling the feature into Google Play Services. If your device receives Play Services updates, you will likely see “Back up now” appear soon.

Back up now manual android backups

This makes sense, as the capability was always there, hiding in the depths of Android. As we noted in August, it was possible to manually trigger Google Drive backups from a command prompt using Android’s ADB tool. This method, of course, was of no good to users with a broken USB port.

While manual Android backups may not be a feature most people will ever need, the one time you may need it will be absolutely critical. Google’s decision to make manual backups available to almost all devices is certainly a welcome one.


California shooting suspect posted to social media around time of attack: reports

California shooting suspect posted to social media around time of attack: reports

The suspect in Wednesday night’s shooting in California was reportedly posting messages on social media before or during the attack, according to several media reports.

Ian David Long, 28, allegedly shot and killed 12 people at the Borderline Bar and Grill in suburban Los Angeles. Authorities believe he also killed himself.

The Associated Press, citing an unnamed law enforcement official, reported that Long went on social media during the attack and posted about his mental state.

The official would not give AP more information on what Long posted on his Facebook and Instagram accounts

Meanwhile, Fox News reports that Ventura County Sgt. Eric Bucshow confirmed that Long had posted messages on Instagram while the shooting was taking place. He did not provide information on what was posted.

Long’s Instagram has been taken down, according to Fox News.

ABC also reported that multiple law enforcement officials told them that Long may have been texting or posting to social media immediately before and possibly during the shooting.


Leading Chicago Web Design Firm Awards Chosen for October 2018 by 10 Best Design

Leading Chicago Web Design Firms

Recently, 10 Best Design chose the winners of its Best Chicago Web Design Firm awards for October 2018, honoring Color Jar with the first-place prize. It is a newly-released monthly award, and more monthly lists will be published in the near future.

Choosing the best Chicago website development business allows a company owner to move forward with a comprehensive growth strategy. Today’s consumers expect modern sites with a full spectrum of functionality. They also expect those sites to be responsive and easy to navigate. The site must also have an optimal layout and use fonts and colors that are easy on the eyes. In order to facilitate the process of choosing the best web development firm that is headquartered in Chicago, the 10 Best Design service has set up a new monthly award. Companies that have attained a spot on this list of the 10 best options have earned the award based on a variety of factors. This press release outlines three of the leading firms for the October 2018 honors.

The October 2018 leader for Chicago web design firms is Comrade, a leading web design firm that operates very effectively. Although Comrade has a small staff of 10 to 50 people, they get a lot done. Everyone on the staff works as efficiently as possible in order to build responsive sites for their clients. The sites they build are known for their ease of navigation and their security. They perform well for eCommerce needs.

The second-best firm on the list of best Chicago website development businesses is Blue Fountain Media. The company has offices located in several large cities around the United States, including Chicago. Blue Fountain Media is in the top quintile for its fee structure, and customers reap the benefits of what they pay for. The team at Blue Fountain Media is able to build marketing services such as SEO into their site designs. This means that clients are able to get a great SERP when the newly built or updated site goes live.

Coming in at third place for the best web design firm in Chicago is Color Jar. As a top web design firm, Color Jar has a staff of people who are very adept at marketing. They are also in tune with the customer’s needs and expectations for the finished site. With a 98 percent customer satisfaction rating, Color Jar delivers what its customers want and when they want it. Their hourly fee is above average for the industry. Although Color Jar is a small firm with between 10 and 50 staffers, it makes a big impact on the successes of its clients.


Best Houston Web Design Firm Awards Issued for October 2018 by 10 Best Design

Image result for Best Houston Web Design Firm Awards Issued for October 2018 by 10 Best Design0 Best Design recently selected the winners of its Best Houston Web Design Firm awards for October 2018. The top-ranking contender for this monthly award is Chai One.

Locating the top Houston website development agency could make a big difference in how many site visits and conversions a business is able to achieve. A well-designed site also makes a considerable impact on the way that consumers perceive the company. When a site is easy to navigate, has fonts and colors that are easy to read and information is located in a convenient place, people are more likely to stay for a while and explore. They are also more likely to have a positive perception of the company and want to do business with it. As a way to help firms find the best web design firm in Houston, the 10 Best Design service has implemented a new monthly awards category. This category honors companies with offices in Houston that deliver exemplary results for site design services.

The first-place Houston website development business for October 2018 is Chai One, a leading web design firm with a stellar reputation. The agency’s developers have also earned a 96 percent customer satisfaction rating. One of their areas of expertise is in SEO. They can set up a site using enterprise or another platform and work SEO into its architecture. This process results in a site that attains a high SERP on all of the search engines commonly used by consumers doing organic searches.

The second-place firm for Houston website design companies in October 2018 is Culture Pilots. The team at Culture Pilots numbers between 10 and 50 full-time website developers. The firm has attained a customer satisfaction rating of 96 percent. Along with being a top web design firm, Culture Pilots specializes in responsive site design services. They fully test every feature and image on a site in order to ensure that it will display well and function properly on all sizes of screens and operating systems.

Coming in third-place in October 2018 among the top Houston Website development agencies is Zulu Creative. This firm has a 95 percent customer satisfaction rating. The company is known for its top-notch work in eCommerce setups. Their work enables consumers to feel confident and secure when placing an order from their sites. The checkout process goes smoothly, and their sites are set up to remind customers to finish the transaction if they abandon a cart with items in it. The firm has fewer than 10 full-time programmers.


How to Eliminate Your Top 5 Web Design Pains

When you use these pre-built websites, you don’t need to know about the industry. You also do not need to conduct any form of research. Just edit the pre-built website and add your information.

  1. “Bright green is my client’s favorite color. She owns a funeral parlor and wants this color for her website.”

Some requests your clients make can be painful. How many times have you handed over a project to a client only to hear, “can I get a bigger logo design?” or, “this design is too dull, I like bright colors, can you please change it?”

That’s painful, isn’t it?

This is one of the reasons why pre-built websites are so cool. A pre-built website uses a design compatible with the current industry standard. You can design the website to suit your clients as well as visitors’ expectations.

This is all your clients need to see and to know and it will eliminate their worries.

Here are some examples of Be Theme’s bright and bold pre-built websites. Be inspired.




  1. “Is my client really serious? How can I make the logo BIGGER so it pops out on the page?”

Yes, your client is serious. You cannot escape the web designer’s nightmare? Not at all! And it’s painful.

Clients will always have unexpected requirements, which of course, you don’t have to agree to. But remember, your goal is to please the client.

And don’t panic or get miserable if your client asks for a BIGGER logo. Be Theme has pre-built websites that will make the company look good. No need for a huge logo anymore.


The future of web design is less, not more

The future of web design is less, not more.

The internet is a system that demands more: more engagement, more clicks, more ads, more content, more code, more servers, and more devices. The size of a typical web page has increased exponentially in recent years. Thirty-nine percent of young Americans report they are online “almost constantly.” Today almost 20% of American households contain more than 10 internet-connected devices, which have their own associated energy costs. By 2025, the internet will account for 20% of the energy consumed on the planet.

Last month, Low-Tech Magazine quietly published a completely redesigned site for its technology- and energy-focused journalism that looks radical by comparison. The premise is simple: Less.

Unlike millions of other dynamic sites on the internet today that retrieve each piece of content from a database any time someone visits, Low-Tech’s solar-powered site is simply static documents stored on a single, self-hosted server.

That server is powered by a small photovoltaic array on founder Kris De Decker’s balcony in Barcelona, which keeps the site online when it’s sunny. If it’s cloudy for more than a day or two, Low-Tech goes offline. A battery icon on each article shows how much juice the server has left and the forecast (sunny and 83%, at the moment).

There are no ads or pop-up dialogs, and images are compressed to a bare minimum. The logo is a unicode symbol and the typeface is your browser default, which means your computer doesn’t have to query a server. All in all, the average page size is five times smaller than the old site.It’s a radical departure from the digital design of today, where more videos and dynamic features have made web pages heavier and heavier. But the new site isn’t a Ludditical argument for the return of 1990s-era internet. It’s more like a reminder that our internet has weight–and everyone, from developers and designers to writers and readers–contributes to it.

“We used to [only] be online when we were at a desktop computer with an internet connection,” De Decker says. “But now this limitation is gone, so we’re online from the moment we wake up to the moment we fall asleep.”

Have you ever thought about how much energy it takes to refresh your Instagram while you’re lying in bed? Be honest. The premise of Low-Tech’s redesign is simple: We should be thinking about it.

[Screenshot: Low←Tech Magazine]

The new site is the result of two summers of collaboration with artist Roel Roscam Abbing and designers Marie Otsuka. and Lauren Traugott-Campbell, who received a grant while at RISD to work with De Decker on developing a low-energy platform and content management system for the magazine. Otsuka, now graduated and working as a type designer, wanted the the site to expose its own infrastructure.

“This approach is very specific to Low-Tech, but I do think it’s really important to understand all the parts that go into a website–in addition to the look and feel on the front-end, the infrastructure on the back-end,” she explains. “What the design is aiming to do is show that relationship, and have the infrastructure of the website also be part of the content of the website.”

For instance, they decided to compress every image on the site with dithering, a long-outdated form of compression that was popular in the 1990s:

A .png image compressed with dithering. [Image: Low←Tech Magazine]

Dithering makes images 10 times less resource-intensive–but that’s not the only reason they chose it. When the magazine relaunched, commenters pointed out that newer types of image compression could’ve achieved the same savings without changing the look of photos so much. But that wouldn’t broadcast the goal of the design in the same way to readers. “We wanted to highlight this act of compression that’s something we don’t always think about when we’re surfing the web,” Otsuka explains.The same logic led to the battery meter that accompanies the reader around the site. “It’s the most controversial part of the design–some people really hate it,” De Decker says. “But I think we’ll keep it, because it shows the reader that what you’re doing now consumes energy; depending on how many articles you read, it’s going to go down.”

[Screenshot: Low←Tech Magazine]

The team estimates that the site will be offline about 35 days per year or about 10% of the time–another design feature that some critics, unsurprisingly, saw as a glitch. In fact, when commenters pointed out that it would be simple to use multiple servers to keep the site online on cloudy days, Roel Roscam Abbing, the Dutch artist who focused on the new site’s hardware, responded by explaining how the weather is fundamental to the design.

“We are aware that we could make multiple servers around the world to always have the sun shining and use clever routing to always have the machine online,” he wrote. “In the case of our server it is fairly simple to have a 90% uptime with a cheap and energy efficient computer and a small solar panel. However, to go above that 90% we would need to double or triple the machines used, the solar panels necessary and our storage capacity available. That is not even mentioning the resources necessary to maintain all of this in different parts of the world. If this is to work in a sustainable way, we have to change our attitude and the best way to do that in terms of web is to challenge the holy grail of ‘uptime.’”

[Screenshot: Low←Tech Magazine]

Otsuka points to Jevons’ paradox, an economic theory that states that if you become more efficient at using a particular resource, you don’t end up using less of it. Instead, you use more–because of increased demand. In other words, the goal isn’t to make today’s typically heavy web design more efficient. It’s to reduce its energy consumption overall. Or, as Roscam Abbing puts it on the site’s open source guide to low-tech design, “Not in order to be able to ‘do more with the same,’ but rather ‘to do the same with less.’”

What makes the idea so powerful is that, by reducing the energy footprint of the site, the design also subtly improves the experience of the person reading it. Because it has no ads, relying instead on Patreon donors, the site has no cookies or third-party content to track visitors. It doesn’t profile readers. There are no pop-up boxes or dark patterns. Because it exists as a static site, each page downloads 10 times faster. The fact that it won’t be available sometimes forces readers to “plan” when they will access its content around the weather and the time of day, rather than deluging them with it at all hours.

The design nudges readers to consume less energy, which means altering our behavior and being a little more thoughtful about the information we consume. It makes the internet feel like a finite resource: Rather than begging us to click, it asks us to only click when we need to. Do you really need that extra tab?


This “Jump Start Responsive Web Design” eBook (worth $29) is free until tomorrow

What’s it about?

The pixel-perfect web is dead.

The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no longer a nice-to-have bonus feature, it’s an expected must-have.

This book aims to get you started understanding, and using, the suite of CSS and HTML tools available for responding to this new world of devices. It’s highly practical, with plenty of examples throughout.

This book is suitable for beginner-level designers and developers with understanding of HTML and CSS. Some JavaScript experience is useful for the later chapters.

How to get it

Please ensure you read the terms and conditions to claim this offer. Complete and verifiable information is required in order to receive this free offer. If you have previously made use of these free offers, you will not need to re-register. While supplies last!


Father of Web, Tim Berners-Lee, Says Tech Giants May Have to Be Split Up

Father of Web, Tim Berners-Lee, Says Tech Giants May Have to Be Split Up

Silicon Valley technology giants such as Facebook and Google have grown so dominant they may need to be broken up, unless challengers or changes in taste reduce their clout, the inventor of the World Wide Web told Reuters.

The digital revolution has spawned a handful of US-based technology companies since the 1990s that now have a combined financial and cultural power greater than most sovereign states.

Tim Berners-Lee, a London-born computer scientist who invented the Web in 1989, said he was disappointed with the current state of the Internet, following scandals over the abuse of personal data and the use of social media to spread hate.

“What naturally happens is you end up with one company dominating the field so through history there is no alternative to really coming in and breaking things up,” Berners-Lee, 63, said in an interview. “There is a danger of concentration.”

But he urged caution too, saying the speed of innovation in both technology and tastes could ultimately cut some of the biggest technology companies down to size.

“Before breaking them up, we should see whether they are not just disrupted by a small player beating them out of the market, but by the market shifting, by the interest going somewhere else,” Berners-Lee said.

Apple, Microsoft, Amazon, Google and Facebook have a combined market capitalisation of $3.7 trillion (roughly Rs. 220 lakh crores), equal to Germany’s gross domestic product last year.

Love and hate
Berners-Lee came up with the idea for what he initially called “Mesh” while working at Europe’s physics research centre CERN, calling it the World Wide Web in 1990.

When asked who had the biggest intellectual influence on him, he said: “Mum and Dad.”

“They were building computers, so I grew up living in a world where everything was mathematics and the excitement of being able to programme something was very fresh,” he said.

There was, he said, no ‘Eureka’ moment.

Instead, it was hard work, the experience of working in computer science and an attempt to overcome the frustrations of trying to share information with colleagues and students.

“Eureka moments are complete nonsense. I don’t even believe the one about Archimedes. He had been thinking about it for a long time,” he said.

Now a professor at the Massachusetts Institute of Technology and the University of Oxford, Berners-Lee expressed dismay at the way consultancy Cambridge Analytica obtained the personal data of 87 million Facebook users from a researcher.

That scandal, he said, was a tipping point for many.

“I am disappointed with the current state of the Web,” he said. “We have lost the feeling of individual empowerment and to a certain extent also I think the optimism has cracked.”

Facebook CEO Mark Zuckerberg apologised after the Cambridge Analytica scandal and pledged to do more to protect users’ data.

But social media, Berners-Lee said, was still being used to propagate hate.

“If you put a drop of love into Twitter it seems to decay but if you put in a drop of hatred you feel it actually propagates much more strongly. And you wonder: ‘Well is that because of the way that Twitter as a medium has been built?'”